Below is my sketch for the sustainability e-card. I chose to focus on reusing coffee mugs instead of disposable cups. As an avid coffee drinker, I am trying to stick to a max of 2 cups a day though this is easier said than done, this concept came to me one morning after a lot of deep thought about direction.
I went with the angle of having a relationship with your mug and recognizing the significance of reuse over single use disposal. On the front I want to have an eye-catching that is symbolic and peaks the viewers interest. In the middle I want to identify the issue at hand, enormous unnecessary waste due to disposable items, and also explain what the card is suggesting the viewer do (reuse a mug). On the back I want to try and create a clean, simple image that shows a picturesque earth, as if it were the direct result of mug usage, and use a type of logo for the promotion. I am thinking of the eye(I), Heart(love), Mug (not sure of the color yet). I am also looking for the right pictures to use on the front cover. Ideally I would modify a chest or whole body x-ray. Still playing with that concept.
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